PORTFOLIO

Portfolio Update Pending, 2018-2024

Documentation of design produced for M3USA digital products, including MDLinx physician news platform are currently available in-person (or via call), and will be posted to this portfolio in August 2023.

2016

Affiliate Commerce

Responsive Web

Runner's World Shoe Finder

Complete re-architecture of the Runner's World online recommendations engine leveraging expert shoe lab data for the brand's affiliate commerce revenue. Strategy focused on improved user experience to increase user-throughput, which increased from 65% to 96% with recommendations.

OPEN CASE STUDY

iOS Splash - 6_2x-mockup_iphone6_spacegrey_portrait.png

2017

IOS APP

MY RUN PLAN

Single-sprint rapid redesign and theming of cross-platform adaptive training platform licensed by Runner's World. Designed ID/look and feel of apps and responsive web platform.

OPEN CASE STUDY

Men's Health iOS App

2016
Fitness Training & Programming

iOS App

Full user experience of the five star rated Men's Health iOS App for fitness training with scheduled programs, workouts, exercises, and articles and video content.

5 minute average session duration
5% app downloads convert to paying user
>20k follow-along workouts tracked
4.5-star rating on the App Store

OPEN CASE STUDY

Bicycling Gear Finder

2016

Affiliate Commerce

Responsive Web

Complete re-architecture of the Bicycling magazine's online recommendations tool for quality content about bikes and gear, as the brand's primary source for affiliate commerce revenue.

OPEN CASE STUDY

Rodale Brands' Homepage Improvements

2017

Advertising, Editorial

Responsive Web

Update homepage template for all of Rodale's magazine brands including Men's Health, Women's Health, Runner's World, Bicycling, Prevention, Rodale's Organic Life.

OPEN CASE STUDY

Discover Financial Services Automatic Home Loans Prequalification

2013

Finance, Home Loans

Responsive Web

User facing online tool for customer automated home loan prequalification.

OPEN CASE STUDY

Posting Soon: RWGO iOS

2015

Running, Fitness Training

iOS App

Total user experience of newly launched run training iOS app. Requirements gathering, use cases, functional specifications, end user interviews...

>1 million runs completed
>100k app downloads
30% user base is paying

Posting soon: Runner's World, Men's Health, .. (ecommerce)

2015

Ecommerce

Responsive Web, Demandware, Drupal

Ecommerce storefronts for all Rodale brands.

Posting soon: Hitachi Data Systems Brand Site

2013

Site for creative style guides and assets.